BRANDING
CREATE AND SPREAD BRAND AWARENESS:
No matter how great your food and service, if no one knows, it would not sell. Awareness generates the interest and interest creates a desire, and desire converts into action, e.g. purchase of service product. The whole sequence grinds to a halt even if one task is unachieved. By outsourcing to us, our team of representatives shall act as a professional ambassador for your brand and establishment. Our team of representatives shall engage each and every target individual in a conversation to ensure that they get to know everything about your brand, establishment, services, and offers. Each presentation is made in a courteous and professional face-to-face setting with your target audience. Each presentation creates quality high brand awareness among your target segment and this personal rapport translates into effective and high-value business.
DEVELOP YOUR BRAND PREFERENCE:
Consistent and persuasive approach and communication through our team of representative to your target audiences often induce your brand trail and purchase of your service product. When service delivers the promised quality and value it creates satisfied customers who become instrumental in spreading a favourable word of mouth to other prospective customers.
ENHANCE BRAND LOYALTY:
Enrolling customers into the Expert Hospitality program gives us the chance to build ongoing relationships with each of our client’s target customers. We work very hard to make the offers and approach too attractive to ensure that your target audience always continue to keep your service and establishment top-of-mind when they make their everyday choices – or plan any special group events. Expert Hospitality Loyalty Programs have proven to increase business and build customer loyalty.
BRAND SEGMENTING
REACH AND HIT TARGET SEGMENT:
The main objective of our promotion activity is to reach our client’s target segment. At Expert Hospitality, our team of professionals select our client’s target customers with the help of our highly advanced data filtration system. We design attractive offers based on client’s needs, profit, and margin and convert them into your brand embossed Dining Privilege Card and Preferred Leisure Card along with high quality collateral and sell this at a cost ranging from Rs-1,000 to 10,000 to our client’s target customers through face-to-face relationship based marketing. Our customers make an investment in our client’s brand before they first step through our client’s door.
NOTE: Only a customer who will make an investment of Rs. 1000 to 10,000 in our client’s brand before attending the outlet whose day-to-day lifestyle and purchasing ability matching with our client’s premium service.
ACQUIRE NEW CUSTOMERS:
We acquire new customers within thousands of community across the city without affecting your regular customers. We do not sell the designed offer from client’s establishment. Through our highly advanced system and years of experience, we segment our client’s market by income group and lifestyle and sell this offer to the targeted income group of people.
BRAND TARGETING
EXPAND TARGET SEGMENT:
Expert Hospitality unique face-to-face selling approach expands our client’s target segment. Expert Hospitality highly effective marketing and selling approach provides the ideal means for our clients to reach and hit the people that make up their local community and are their customer base.
STRENGTHEN OTHER PROMOTIONAL MIX ELEMENTS:
Expert Hospitality's direct marketing approach does the pre-selling of our client’s services and service products and makes the job of our client’s sales and marketing people easier. We reach relatively large target audience and make them favourably predisposed. We produce quick sales response.
DEVELOP COMPETITIVE WEAPON:
Expert Hospitality designed program based on the needs of our clients act as an extremely potent weapon to counter competitive moves. It is instrumental in cutting down the other expenses like advertising in print media, broadcast media, direct advertising media and outdoors media. It increases unit sales decrease unit costs which often leads to deeper market penetration.
BRAND POSITIONING
KEEP YOU FIRST CHOICE:
Expert Hospitality designed promotional programs try to satisfy every hospitality needs of your target audience so that acquired customers through this promotion keep your service and service product first choice when they make their day-to-day choice or any special get-together with family, friends, or office colleague.
GENERATE UNIQUE SELLING POINT:
Your customers need a reason to come to you instead of your competition. Good food and great service is not unique selling point. Good food and great service can support a unique selling point. We make the deal very attractive for the customer so that the customers attracts towards our client’s service establishment.
DEVELOP FEELING OF ASSOCIATION:
Expert Hospitality beautifully designed Dining Privilege Card and Preferred Leisure Card looks like Credit Card develops a feeling of association with your brand and generates the reference for your brand to the thousands of other prospective customers.